Nicolas Magand on the internet

My name is Nicolas Magand and I live in Paris, France. I work as a social media and engagement editor at the Global Editors Network, a non-profit aimed at promoting innovation and sustainability in the news industry. Here I blog mostly about tech and media, but many other topics can face my enthusiasm.

Filtering by Tag: writing

An attempt at defining content

On the Financial Times, Lou Stoppard searches for a meaning of the word content and talks with a number of content professionals, including one of them, Raven Smith:

Content is the stuff that fills the feeds we’ve created. It’s meant to make us feel content. The idea of contentedness is now in question. The key is arresting people, keeping them watching, and ensuring they take something away from the watch (the takeaway could be anything from ‘the world is going to be OK’ to ‘I want that dress’). Tone and aesthetics vary greatly, but the ‘arrest, engage, activate’ process is the same.

A fascinating read. I have never quite liked that word myself, especially in French — contenu — which sounds off. The word content is so vague — from a single tweet to a whole TV show — and yet so useful for those numerous times when you cannot really say anything else without over-simplifying it, or for those times when you really cannot list all the different formats featured in one project.

The vagueness of the word is what makes it so appealing, and so empty at the same time. Sounds a lot like the nature of the content itself we generally consume in our feeds.

On blogging every single day

Austin Kleon, on his, well, blog:

I had forgotten how wonderful blogging is as a mode of thinking. Blogging is, for me, more about discovering what I have to say, and tweeting more about having a thought, then saying it the right way. It’s also great to be able to go as long or as short as you want to go.

He perfectly said what I think, so I simply quoted Kleon here, even if his quote explicitely is about discovering what you have to say and write it with your own words…

Since November 1st I do my best to update this blog every single day. It is not easy 1 . I spend a lot of time at work, I try to learn Russian a little every day, I walk, I sleep, and I try to relax a little also 2 . It doesn't leave much time for properly reading articles, let alone writing about the most intriguing ones I come across.

This excellent piece by Austin Kleon, A few notes on daily blogging, which I read at the time, was always in my head when I was thinking of doing the same. Not for traffic, not for recognition, but for myself. For the exercice of writing. I consider it like brain-gym. Writing is for me the best way to refine thoughts and see things in a better light, and I, too, have been pretty frutrated lately with social media and the overwhelming effects of the various timelines.

Hopefully I will manage to stay on schedule. Hopefully I will be proud of the links shared here, and the written comments left with them. My Instapaper list is filled with articles I read, or saved, and found interesting enough, and I can't wait to share it with you through a good old blog.


  1. And it only has been one week! ↩︎

  2. Usually it means watching a show on Netflix (Hilda is highly recommended by the way), or a movie on Canal+ (I log all the films I watch on Letterboxd and you should join and do the same). ↩︎

Check also

Whenever I watch Columbo, as you should, I take some screenshots.

Making lists is something on which I love to waste time; my—ever-changing—favourite songs list was a real challenge.

On the great Letterboxd, I keep a log of the movies I watch, rate them, sometimes review them. 

If you speak French, I highly recommend my friend Nabil's podcast: Art Oriented.

Click here if you want to go back to the contact page — Twitter me here / RSS me there.

Copyright © 2013–2018 Nicolas Magand