Nicolas Magand on the internet

Comments about tech, media, nature, &c.

My name is Nicolas Magand and I live in Paris, France. I work as a social media and engagement editor at the Global Editors Network, a non-profit aimed at promoting innovation and sustainability in the news industry. Here I blog mostly about tech and media, but many other topics can face my enthusiasm.

Filtering by Tag: smart speaker

Essential talks about a prototype, but lacks the essential : the prototype

Mark Gurman, writing for Bloomberg:

Essential Products Inc., the consumer electronics startup run by Android creator Andy Rubin, is putting most projects aside to focus on development of a new kind of phone that will try to mimic the user and automatically respond to messages on their behalf.

Kind of an old piece of news but I thought I would share it anyway. As much as I truly loved the Essential Phone design — I think it was one of the most beautiful smartphones ever built — I have zero expectation for Rubin's company to succeed. None.

After cancelling their second phone, this smart speaker thing, and hearing nothing but keywords on this alleged prototype, how can you think Essential will ever make a come back, or — more accurately — ever make it?