Nicolas Magand on the internet

Comments about tech, media, nature, &c.

My name is Nicolas Magand and I live in Paris, France. I work as a social media and engagement editor at the Global Editors Network, a non-profit aimed at promoting innovation and sustainability in the news industry. Here I blog mostly about tech and media, but many other topics can face my enthusiasm.

Filtering by Tag: pencil

When you think of a pencil, you probably picture it yellow: This is why

Another gem of a link that I discovred through Daniel Benneworth-Gray's newsletter Meanwhile. Gabrielle Hick, on Artsy, tells the origin story behind the colour yellow and pencils:

A number of pencil manufacturers, including Hardtmuth, now sourced their graphite from Siberia—the vast Russian province which shares borderland with China. That geographic proximity was key for Hardtmuth as it devised its marketing scheme.

In China, yellow had long been tied to royalty. The legendary ruler considered the progenitor of Chinese civilization was known as the Yellow Emperor; thus, centuries later in Imperial China only the royal family was allowed to wear yellow. Eventually, the shade came to represent happiness, glory, and wisdom.

Great story. I would love to see a list of products and the stories behind a particular colour or a specific shape; I can only think of blue jeans, white earbuds, and possibly the Laguiole knife. If you think of something, hit me up on Twitter.