Nicolas Magand on the internet

My name is Nicolas Magand and I live in Paris, France. I work as a social media and engagement editor at the Global Editors Network, a non-profit aimed at promoting innovation and sustainability in the news industry. Here I blog mostly about tech and media, but many other topics can face my enthusiasm.

An attempt at defining content

On the Financial Times, Lou Stoppard searches for a meaning of the word content and talks with a number of content professionals, including one of them, Raven Smith:

Content is the stuff that fills the feeds we’ve created. It’s meant to make us feel content. The idea of contentedness is now in question. The key is arresting people, keeping them watching, and ensuring they take something away from the watch (the takeaway could be anything from ‘the world is going to be OK’ to ‘I want that dress’). Tone and aesthetics vary greatly, but the ‘arrest, engage, activate’ process is the same.

A fascinating read. I have never quite liked that word myself, especially in French — contenu — which sounds off. The word content is so vague — from a single tweet to a whole TV show — and yet so useful for those numerous times when you cannot really say anything else without over-simplifying it, or for those times when you really cannot list all the different formats featured in one project.

The vagueness of the word is what makes it so appealing, and so empty at the same time. Sounds a lot like the nature of the content itself we generally consume in our feeds.

Check also

Whenever I watch Columbo, as you should, I take some screenshots.

Making lists is something on which I love to waste time; my—ever-changing—favourite songs list was a real challenge.

On the great Letterboxd, I keep a log of the movies I watch, rate them, sometimes review them. 

If you speak French, I highly recommend my friend Nabil's podcast: Art Oriented.

Click here if you want to go back to the contact page — Twitter me here / RSS me there.

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