Nicolas Magand on the internet

Engagement editor, critique enthusiast, hypertexter.

My name is Nicolas Magand and I live in Paris, France. I work as a social media and engagement editor at the Global Editors Network, a non-profit aimed at promoting innovation and sustainability in the news industry. Here I blog mostly about tech and media, but many other topics can face my enthusiasm.

Not caviar, but better tasting crackers

Apple is not selling caviar against cheese and crackers. They’re selling better-tasting cheese and crackers, and all you have to do is come into their store and taste some to believe for yourself.

Excellent point by John Gruber, explaining some part of the success of Apple in the consumer market. Where some thought ten years ago that Apple Stores would fail, because "people were happy with simple cheese and crackers and did not need caviar".

When you look at the price of an entry iPad and the entry price of a MacBook Air, you can see that very few other companies managed to compete efficiently with Apple. Not luxury products, but just better products. Some people prefer to pay an extra to get something better, some are happy with standard crackers. I am OK with both.