Skills
As a Lead Content Manager, my expertise in copywriting, strategic thinking, leadership, and project management has proven invaluable to my employers. My main focus is creating compelling content that resonates with our audience, as well as developing comprehensive strategies to achieve the brand's ambitions and the company's business goals.
I lead my team with enthusiasm, providing guidance and fostering creativity. Additionally, I am responsible for ensuring the seamless execution of content initiatives within the company, meeting deadlines, and delivering results. With my diverse skill set, I am adept at driving engagement and enhancing brand visibility.
Technical Profile
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Specialties: content marketing, social media, copywriting, communication
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Good knowledge: SEO, HTML, CSS, campaign management and advertising budgets (Facebook, Instagram, Google)
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Tools: various specialized AI tools, Wordpress, Drupal, Figma, Photoshop, Office suite, Hubspot, Google Analytics, etc.
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Languages: French, English
- Management of a team of 6 people
- Coverage of events (editorial + photography)
- Over 1000 articles written for ADN Contents magazines, including interviews with the founders of Uber (Travis Kalanick) and LinkedIn (Allen Blue)
- Former columnist for the French edition of the Huffington Post
→ see articles
Experience
PrestaShop (remote)・October 2019 to present
Lead content manager・Responsible for producing and publishing blog articles, as well as whitepapers. Also, in charge of editorial management of the PrestaShop newsletter and events such as webinars. Additionally, responsible for creating and adapting scripts for videos and "success stories" formats, as well as managing translation projects.
Xiaomi, Paris・September 2018 to September 2019
Social media marketing manager・Responsible for social media for Xiaomi France (content production and adaptation), management of various campaigns and the national social media advertising budget. As a member of the marketing team: development of digital strategy and interactions with creative production agencies.
Global Editors Network, Paris・April 2015 to September 2018
Social media & engagement editor・Production of distributed content (production of new engaging formats like snack), coverage of events (photography, video interviews, articles), editing of the weekly newsletter (for 12,000 journalists worldwide), monitoring of media, technology, and journalism topics. Writing press releases, website management.
Brainsonic, Paris・August 2012 to April 2015
Social media manager (Microsoft)・Development of B2B editorial strategy for Microsoft France, production and publication of blog posts, newsletters, and social media posts. Event coverage of Microsoft TechDays 2013, 2014, and 2015 (social media, videos, photos, infographics, etc.)
Education
Université de Haute-Alsace, Mulhouse, France・2011–2012
Master’s Degree 1・Web Marketing & Innovative Projects Management
Bachelor’s Degree・SEO and web marketing, web editing